Revenue Systems Architecture
I don't run campaigns on top of broken infrastructure - I build the infrastructure. That means connecting marketing activity, sales execution, and data into a single revenue engine.
THE BUILDER CMO
Most CMOs inherit systems. I build them.
I'm a builder, not an inheritor.
In operations-heavy businesses, marketing rarely has the infrastructure it needs. Data is fragmented. Attribution is unclear. I work with service-based and logistics-heavy organizations between $10M-$100M where growth exists but the revenue system underneath it is underdeveloped. That's the gap I close.
11x ROMIon a $1M budget
$3M+annual organic revenue
15 yrsbuilding revenue systems
CAPABILITIES
What I Build
Demand Generation & Capture
Generating demand is only half the problem. I build the systems that ensure demand is captured, tracked, and converted - whether it comes from paid, organic, or third-party sources.
Data Pipelines & Attribution
I write SQL. I build reporting databases. I've created shadow analytics systems to get visibility where platforms wouldn't provide it. Data isn't a dashboard - it's the foundation of every decision.
Marketing Automation & Tech Stack
I've built marketing tech stacks from scratch - selecting, integrating, and operationalizing CRM, automation, analytics, and web platforms with no inherited infrastructure to start from.
Conversion System Design
Attribution, lead handling, SDR function, email nurture - I rebuild the conversion layer from intake to close, aligning human process and automation to produce consistent, measurable results.
Cross-Functional Integration
Marketing, IT, sales, and operations should speak the same language. I've led all four functions simultaneously - and I build the operating models that keep them aligned.
15+ YEARS BUILDING REVENUE INFRASTRUCTURE
Experience
Download Resume
Chief Marketing Officer (CMO)
Bailey's Consolidated Services Group
2021 - Present
Led marketing across multiple moving and logistics brands (B2B and B2C), building the revenue infrastructure from the ground up - tech stack, data pipelines, content engine, and conversion system. Delivered $11M in marketing-generated revenue on a $1M budget (11x ROMI) while simultaneously overseeing the IT department.
- Built the marketing tech stack from scratch - CRM, automation, analytics, web, and advertising - with no inherited infrastructure.
- Designed and implemented an event-based data pipeline and SQL reporting database that provided real-time revenue attribution for the first time in company history.
- Tripled monthly web traffic from ~3,000 to 10,000 users through a content-first strategy, generating $3M+ in annual organic revenue.
- Doubled lead-to-book conversion rate from 20% to 40% through a custom automated email nurture workflow.
- Led website migration from Angular to Webflow in 60 days - personally writing custom JavaScript and CSS while training the team on the new platform.
- Oversaw IT department alongside marketing, ensuring technology, operations, and marketing strategy stayed aligned.
- Managed $1M+ annual marketing budget across multiple brands, achieving an 11x return on marketing investment.
Delivered $11M+ in marketing-attributed revenue on a ~$1M budget (11x ROMI).
What is Bailey's Consolidated Services Group? A non-market-facing holding company that operates a portfolio of logistics and local services companies. It has operated since 1952.
See The Portfolio of Brands
Director of Marketing & Technology
Bailey's Consolidated Services Group
2018 - 2021
Led marketing and technology strategy for two B2B brands and one B2C brand. Built the company's first real attribution system, integrated marketing automation with sales operations, and created dashboards that replaced manual CSV reporting with real-time revenue visibility.
What is Bailey's Consolidated Services Group? A non-market-facing holding company that operates a portfolio of logistics and local services companies. It has operated since 1952.
See The Portfolio of Brands
Marketing Manager
Bailey's Moving & Storage
2015 - 2018
Led digital marketing, vendor relations, and brand growth strategy. Grew organic traffic 20% YoY, reduced cost-per-lead by $450 over two years, and built brand partnerships with the Denver Broncos, Utah Jazz, and BYU.
- Consistently improved organic search traffic by 20% YoY through cutting-edge digital marketing tactics and SEO best practices.
- Introduced paid advertising programs, generating an additional 1.5K new users every month.
- Optimized lead generation through targeted content marketing, SEM, and social media strategies.
- Achieved a $450/ea reduction in acquisition costs for online leads over a 2-year period.
Digital Marketing Specialist
Bailey's Moving & Storage
2010 - 2015
Built the company's foundational digital marketing infrastructure - content strategy, on-page SEO, paid advertising, and agency management. The inbound channel created here compounded into a $3M+ annual organic revenue stream over the following decade.
Junior Executive Manager, Logistics Operations
Bailey's Logistic Services | Englewood, CO
2011 - 2018
Brought in to solve an operational crisis: running a last-mile delivery and warehousing division with no software infrastructure. Designed and secured funding for Bailey's Connect, a custom operations platform built from scratch. Engineered a proprietary routing algorithm that optimized delivery sequences based on geography and variable on-site time - a capability commercial tools couldn't provide in 2015. Grew the division from 2 branches to 4.
VP of Data & Strategy
American Marketing Association - Colorado
2020 - 2021
Led the Data and Strategy team to enhance the ability of the American Marketing Association, Colorado Chapter to collect and use data to lead the marketing and outreach strategy of the chapter. Strategies include contract negotiation, technology vendor selection, CRM organization and website organization and design.
Director of Data & Strategy
American Marketing Association - Colorado
2019 - 2020
Analyzed 1st party data and reports to develop insights into the chapter and how we better fulfill our community's needs, aided in developing monthly dashboards for meetings, made recommendations to leadership based on findings, assisted in meeting management (minutes, reporting, attendance) and performed other strategy and reporting needs as assigned.
Marketing & Technical Advisor
DIAR Foundation
2015 - 2020
Develop and advise content creation, brand creation & strategy, and ongoing technical concerns and issues.
Masters of Business Administration
Colorado State University
Strong focus on business fundamentals, including accounting, finance, marketing, and operations, along with developing leadership skills. Problem-solving, communication, critical thinking, and data analysis.
BS Economics
Brigham Young University - Idaho
Strong fundamentals of economics, quantitative reasoning, critical thinking, communication, problem-solving, research, leadership, and service learning.
Marketing & Strategy
Content Marketing StrategyData & AnalyticsTeam LeadershipAdaptability & ChangeRevenue-Oriented CreativitySEOPPCWeb AnalyticsSocial Media Advertising
Technical & Data
HTML & CSSSQLGoogle AnalyticsMarketing AutomationCRMPower BIWebflowJavaScript
Certifications
Professional Certified Marketer (PCM)
American Marketing Association
Content marketing, SEO, social media, digital analytics, digital business strategy.
Certified Marketing Management
Colorado State University
Marketing fundamentals, strategic planning, data analysis, creativity, problem-solving, leadership.
0Return on Marketing Investment
0Annual Organic Revenue
0% - 0%Lead-to-Book Conversion Rate
0Website Traffic Growth
BRAND PORTFOLIO
Brands I've Built
Each brand is a portfolio company of Bailey's Consolidated Services Group.
Bailey's Logistics
Enterprise 3PL & Supply Chain Partner | B2BFull 3PL solution: warehousing, transportation, distribution, fulfillment, final mile delivery, strategic consulting, and specialized offerings.
Bailey's Moving & Storage
Residential & Commercial Relocation | B2COne of the largest providers of moving solutions in the Rocky Mountain area. Local, long distance, and commercial moving; relocation services. A leading agent of a major national van line. Operating since 1952.
Legacy Logistics
Freight Brokerage | B2BFreight and transportation brokerage: dry van FTL, LTL, and international transportation.
Legacy Transportation
Asset-Based Freight Carrier | B2BFreight carrier across the lower 48. Dry van cargo, lift gate and white glove services. Trusted by businesses for secure, tailored freight transportation.
Bailey's Logistic Services
Final Mile Delivery & Installation | B2BFinal mile delivery and installation. Partnerships with General Electric, Traeger Grills, Maverik, and others. Seamless delivery solutions for businesses and brands.
THE SYSTEM IN ACTION
Case Studies
Revenue Systems
Building a Revenue System Where One Didn't Exist
How I built the revenue capture, attribution, and conversion infrastructure for an operations-heavy business - from zero visibility to eight figures in measured annual revenue.
Read Case Study -WHAT CLIENTS SAY
Testimonials
Jake is a problem-solver. When he sees a problem to solve, he will dig in and, using all the technology and resources he can find, will find solutions that work. And he will stick with a project until successful completion. For example, Jake created a real-time delivery routing optimization tool that saved his company significant routing costs, using an advanced technology stack, much of which was self-taught. I highly recommend Jake.
Gary Barton
Solutions Architect
Jake has been a huge asset... He led the desperately needed relaunch/redesign of our chapter's website (amacolorado.org) - building the site map, page structure, content, and theme in record time to launch. We moved from a nearly dysfunctional site to a beautiful, fully integrated website. Jake has set the chapter up for success for many years to come. In addition to the relaunch of our site, he has been an instrumental advisor to our chapter's marketing operations, tech stack, and analytics decisions. It has been a pleasure to work with and learn from Jake over the last 2 years. Jake is someone that you can count on to make things happen!
Corey Lakow
President of AMA Colorado
Marketing-Minded! This is what I think of when considering Jake's work for the AMA of Colorado. Very few marketers are both analytical/technical and customer-centric/creative. This combination of skills is what makes Jake a go-to when tackling any marketing challenge. Jake focuses on how data can solve tough decisions and how those decisions play out with audiences. While good at being retrospective, Jake doesn't get hung up on the past. He quickly takes what he's learned and starts applying it to future situations. Another thing that you should know about working with Jake is that he is capable of mixing with a variety of stakeholders to get the job done. Jake communicates easily with others and holds a calm disposition even when work is stressful. A real asset to any team!
Brinton Taylor
Sr. Marketing Manager
Jake has a knack for solving problems with a particularly effective blend of analytics, planning, and technology. He uses these talents across a wide variety of projects effectively and while simultaneously communicating their need and status to ownership. He is an exceptional addition to any project or organization.
Neil Meier
Web Development Project Manager