Hi, I’m Jake Beckstead.
I'm
a Builder.
an Architect.
a Leader.
Most CMOs inherit systems. I build them.
In operations-heavy businesses, marketing rarely has the infrastructure it needs to produce consistent results. Data is fragmented. Attribution is unclear. Sales and marketing operate in separate silos. Growth is inconsistent because the system underneath it is inconsistent.
That's the environment I grew in — and instead of managing campaigns on top of broken infrastructure, I built the infrastructure itself.
I work with service-based businesses and logistics-heavy organizations between $10M–$100M where growth exists but the revenue system underneath it is underdeveloped. That's the gap I close.
What I Do
Revenue Systems Architecture
I don't run campaigns on top of broken infrastructure — I build the infrastructure. That means connecting marketing activity, sales execution, and data into a single revenue engine.
Demand Generation & Capture
Generating demand is only half the problem. I build the systems that ensure demand is captured, tracked, and converted — whether it comes from paid, organic, or third-party sources.
Data Pipelines & Attribution
I write SQL. I build reporting databases. I've created shadow analytics systems to get visibility where platforms wouldn't provide it. Data isn't a dashboard — it's the foundation of every decision.
Marketing Automation & Tech Stack
I've built marketing tech stacks from scratch — selecting, integrating, and operationalizing CRM, automation, analytics, and web platforms with no inherited infrastructure to start from.
Conversion System Design
Attribution, lead handling, SDR function, email nurture — I rebuild the conversion layer from intake to close, aligning human process and automation to produce consistent, measurable results.
Cross-Functional Integration
Marketing, IT, sales, and operations should speak the same language. I've led all four functions simultaneously — and I build the operating models that keep them aligned.
Marketing Experience
Chief Marketing Officer (CMO)
Bailey's Consolidated Services GroupLed marketing across multiple moving and logistics brands (B2B and B2C), building the revenue infrastructure from the ground up — tech stack, data pipelines, content engine, and conversion system. Delivered $11M in marketing-generated revenue on a $1M budget (11x ROMI) while simultaneously overseeing the IT department.
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Director of Marketing & Technology
Bailey's Consolidated Services GroupLed marketing and technology strategy for two B2B brands and one B2C brand. Built the company's first real attribution system, integrated marketing automation with sales operations, and created dashboards that replaced manual CSV reporting with real-time revenue visibility.
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Marketing Manager
Bailey's Moving & StorageLed digital marketing, vendor relations, and brand growth strategy. Grew organic traffic 20% YoY, reduced cost-per-lead by $450 over two years, and built brand partnerships with the Denver Broncos, Utah Jazz, and BYU.
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Digital Marketing Specialist
Bailey's Moving & StorageBuilt the company's foundational digital marketing infrastructure — content strategy, on-page SEO, paid advertising, and agency management. The inbound channel created here compounded into a $3M+ annual organic revenue stream over the following decade.
Read Full DetailsOther Experience
Junior Executive Manager, Logistics Operations
Bailey's Logistic Services | Englewood, COBrought in to solve an operational crisis: running a last-mile delivery and warehousing division with no software infrastructure. Designed and secured funding for Bailey's Connect, a custom operations platform built from scratch. Engineered a proprietary routing algorithm that optimized delivery sequences based on geography and variable on-site time — a capability commercial tools couldn't provide in 2015. Grew the division from 2 branches to 4.
VP of Data & Strategy
American Marketing Association - ColoradoLead the Data and Strategy team to enhance the ability of the American Marketing Association, Colorado Chapter to collect and use Data to lead the marketing and outreach strategy of the chapter. Strategies include contract negotiation, technology vendor selection, CRM organization and Website organization and design.
Director of Data & Strategy
American Marketing Association - ColoradoI analyze 1st party data and reports to develop insights into the chapter and how we better fulfill our communities needs, aid in developing monthly dashboard for meetings, make alert and make recommendations to leadership based on findings, assist in meeting management (minutes, reporting, attendance) and perform other strategy and reporting needs as assigned.
Marketing & Technical Advisor
DIAR FoundationDevelop and advise content creation, Advise brand creation & Strategy and Advise in ongoing technical concerns and issues
Technical Skills
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising:
Web Analytics:
Social Media Advertising:
HTML & CSS
Leadership & Strategy Skills
Content Marketing Strategy
Data & Analytics
Team Leadership
Adaptability & Change
Revenue-Oriented Creativity
Certifications
Professional Certified Marketer (PCM)
American Marketing Association
Comprehensive certifcation in content marketing, search engine marketing, social media marketing, digital analytics, and digital business strategy. Skills certified include:
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Google Analytics
- Digital Marketing Strategy
Certified Marketing Management
Colorado State University
Certified in fundamentals of marketing, strategic planning, data analysis, creativity, communication, problem-solving, and leadership. The certification prioritized the following skills:
- Marketing fundamentals: Core concepts of marketing, including market research, product development, pricing, promotion, and distribution.
- Strategic planning: Skilled in strategic planning and creating and execute marketing plans.
- Data analysis: Skilled in data analysis and use data to make informed marketing decisions.
- Creativity: Create effective marketing campaigns through creative skills and solutions.
- Problem-solving: Identify and solve complex marketing problems.
Academic Education
Masters of Business Administration
Colorado State University
Strong focus on business fundamentals, including accounting, finance, marketing, and operations, along developing leadership skills. The degree prioritized the following skills:
- Problem-solving abilities prioritized to effectively identify and address complex business challenges.
- Improved communication skills in both written and oral forms to convey information and ideas.
- Critical thinking to approach situations with a discerning and analytical mindset, leading to sound decision-making.
- Data analysis to extract valuable insights and make informed decisions based on data.
BS Economics
Brigham Young University - Idaho
Strong fundamentals of economics, quantitative reasoning, critical thinking, communication, problem-solving, research, leadership, and service learning.The degree prioritized the following skills:
- Economics fundamentals: Core concepts of economics, including supply and demand, market equilibrium, and economic growth.
- Quantitative reasoning: Use data to analyze and solve economic problems.
- Critical thinking: Think critically and make sound economic decisions.
- Research: Conduct economic research and write competent research papers.
- Leadership: Develop leadership skills to motivate and inspire others.
Brand Portfolio
Each brand is a portfolio company of Bailey's Consolidated Services Group
Bailey's Logistics
$60 Million Annual RevenueBailey's Logistics is a highly reputable provider of a comprehensive full 3PL solution, catering to businesses seeking tailored and custom logistics services, encompassing warehousing, transportation, distribution, fulfillment, final mile delivery, strategic consulting, and an array of other specialized offerings to meet their unique requirements.
Bailey's Moving & Storage
$35 Million Annual RevenueBailey's Moving & Storage is one of the largest providers of moving solutions in the rocky mountain area. With offices in Utah and Colorado, Bailey's Moving & Storage can provide local, long distance and commercial moving solutions, as well as relocation services. It's one of the largest agents of Allied Van Lines and has operated since 1952.
Legacy Logistics
$30 Million Annual RevenueLegacy Logistics is a highly reputable company known for its expertise in providing comprehensive freight and transportation brokerage services, catering to diverse needs such as dry van services for Full Truckload (FTL), Less Than Truckload (LTL), and International transportation.
Legacy Transportation
$10 Million Annual RevenueLegacy Transportation is a highly reliable and customer-focused freight carrier, with a wide-reaching presence across the lower 48 US States, providing comprehensive transportation solutions for dry van cargo. Their specialized lift gate and white glove services ensure the safe and efficient handling of even the most delicate and valuable shipments, making them the preferred choice for businesses in need of secure and tailored freight transportation.
Bailey's Logistic Services
$20 Million Annual RevenueBailey's Logistic Services stands out as a premier Final Mile Delivery company, renowned for their expertise in handling and installing large items with utmost precision and care. Their exceptional services have earned them trusted partnerships with esteemed companies, including General Electric, Traeger Grills, Maverik Gas Stations, and numerous others, further solidifying their reputation as a preferred logistics provider in the industry. With a commitment to excellence and a focus on customer satisfaction, Bailey's Logistic Services ensures seamless and reliable delivery solutions for businesses and brands of all sizes.
Case Studies
Building a Revenue System Where One Didn't Exist
How I built the revenue capture, attribution, and conversion infrastructure for an operations-heavy business — from zero visibility to eight figures in measured annual revenue.
Testimonial
Corey Lakow
President of AMA ColoradoMarketing, Technology and Leadership
For Work At American Marketing Association - Colorado
Jake has been a huge asset... He led the desperately needed relaunch/redesign of our chapter’s website (amacolorado.org) - building the site map, page structure, content, and theme in record time to launch. We moved from a nearly dysfunctional site to a beautiful, and fully integrated website. Jake has set the chapter up for success for many years to come. In addition to the relaunch of our site, he has been an instrumental advisor to our chapter's marketing operations, tech stack, and analytics decisions. It has been a pleasure to work with and learn from Jake over the last 2 years. Jake is someone that you can count on to make things happen!
Brinton Taylor
Sr. Marketing ManagerMarketing-Minded
For Work At American Marketing Association - Colorado
Marketing-Minded! This is what I think of when considering Jake's work for the AMA of Colorado.
Very few marketers are both analytical/technical and customer-centric/creative. This combination
of skills is what makes Jake a go-to when tackling any marketing challenge. Jake focuses on how
data can solve tough decisions and how those decisions play out with audiences. While good at
being retrospective, Jake doesn't get hung up on the past. He quickly takes what he's learned and
starts applying it to future situations.
Another thing that you should know about
working with Jake is that he is capable of mixing with a
variety of stakeholders to get the job done. Jake communicates easily with others and holds a calm
disposition even when work is stressful. A real asset to any team!
Neil Meier
Web Development Project ManagerTechnology & Data to solve problems
For work at Bailey's Consolidated Services Group
Jake has a knack for solving problems with a particularly effective blend of analytics, planning, and technology. He uses these talents across a wide variety of projects effectively and while simultaneously communicating their need and status to ownership. He is an exceptional addition to any project or organization.
Gary Barton
Solutions ArchitectProblem Solving Mind
For work at Bailey's Consolidated Services Group
Jake is a problem-solver. When he sees a problem to solve, he will dig in and, using all the technology and resources he can find, will find solutions that work. And he will stick with a project until successful completion. For example, Jake created a real-time delivery routing optimization tool that saved his company significant routing costs, using an advanced technology stack, much of which was self-taught. I highly recommend Jake.